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We are pleased to announce that we
have been selected to
partner with the following companies to improve upon
their marketing communication results.
Auxier Gas
Located in Batavia, OH Auxier Gas specializes in providing propane energy to homebuilders, residential and commercial customers for a variety of uses, including heating, cooking, clothes drying and gas fireplaces. Propane is a readily available natural resource and burns cleanly, making it an environmentally-friendly alternative. Auxier Gas services more than 5,000 customers in 14 counties throughout the Tri-State area.
If you would like to share an issue with your fellow clients and colleagues or ask a question, please submit it to the editor.
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Client Spotlight | Thought Leadership | Tip of the Month | Home
Become a Better Media Resource by Maintaining an Online Newsroom
By Jenna Kemper, Public Relations Account Manager, Justice & Young
[ Back to top ]
Journalists use and rely on websites to find information to use in their upcoming news article. Often times, your website is the starting point for a journalist conducting research. A vital public relations tool is to provide a valuable website that will give better access to materials, ultimately getting you better exposure.
Develop a comprehensive online resource to meet the media's needs and ensure that your website content is updated and timely by abiding by the following tips:
- Be responsive to the media's needs by providing all media contact details including your PR department and spokespeople.
- Providing basic corporate background information, vital statistics and answering simple questions can provide the same details that would be covered in a phone call but will save the journalist the call and time.
- Providing research and study data, including corporate financials and statistics, can help validate and confirm facts to help meet the reporters' needs.
- Translate your media kit and news releases to online for immediate access that the journalist can cut and paste into their next article.
- Executive team biographies can help establish your executives as thought leaders and experts in your field.
- Listing awards and achievements can help you gain recognition and adds credibility to your organization.
- Be sure to give the journalists a way to sign up for future news updates.
- Including downloadable photographs and videos such as logos, products, demonstrations, reports and executive headshots can be helpful to meeting a journalist's needs.
- Posting media clips, bylined articles and previous news coverage can prove that your company is an authority on particular issues related to your industry.
- Citing links and related sources lends credibility to your site and helps position your website as a valuable resource.
- Including the text of speeches and information on when and where your executives will be presenting confirms your involvement in the business community.
- Mentioning upcoming events, trade shows, speaking engagements, seminars, and conferences can help your company demonstrate its industry involvement.
- Publishing white papers to your website can establish and confirm your expertise on topics pertaining to your industry.
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| The Compass is a publication of Justice & Young, Inc., and is produced by the staff at Justice & Young. The thoughts and views expressed are solely those of the authors and may not necessarily reflect the thoughts and views of Justice & Young, Inc. or any member of the staff. The information compiled may contain previously published material. The Compass is published every other month and is an opt-in email newsletter. If you wish to not receive the newsletter, just email the editor by clicking here and put the word REMOVE in the subject line. All information is believed to be accurate at the time of publishing. |
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