Did you know?
11% of all local news across the nation is comprised of health and medical news. |
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Muscle Power No
Match for Brains
On “Marketing to Men,” Top 10 Marketing Insights from “The Shifting Gender Landscape”
1. The 21st Century will belong more to women than to men.
2. Many of us can imagine a time in the future when men will be referred to as “the weaker sex.”
3. Men are generally more confused and less sure of themselves.
4. Women are becoming more like men.
5. Men respect women more than they used to.
6. Women respect men less than they used to.
7. Men think women don’t appreciate how much a woman’s lot has improved.
8. Women have become more sexually predatory.
9. It’s still a good time to be a man.
10. Men think the media is biased toward women. |
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Names of new shows this fall include: Shark, Happy Hour, Smith, and Standoff. |
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Where the money goes: The average U.S. household spent $43,395 in 2004. |
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The average price to concept, script, storyboard, talent, produce and post produce/master a 60 second radio spot is $5,699.
Data Taken from the 2005 Second Wind Survey of 800 Advertising and Marketing Agencies Nationwide. |
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Hello and welcome to the inaugural edition of The Compass. This executive level newsletter is designed simply to provide an overview of best practices in strategic marketing and keep all of us headed in the right direction. The newsletter will feature some marketing tips and tricks and other things that will make you think or at least go “huh.” We’ll feature client successes and work product and also offer thought leadership on relevant topics in marketing, advertising, public relations and eCommerce from some of the most respected marketing executives in the nation.
The Compass is your newsletter – designed for our clients and potential business partners so we can showcase good works, offer ideas, and provide avenues of growth utilizing best practices in marketing. Remember, growth is an option. The purpose of this newsletter is to make you think, and to spark ideas that will help you grow your company and forge critical business relationships with one another and with your marketing counsel. Enjoy and use The Compass. |
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Client Spotlight | Marketing Tips | Agency News
Traffic to the new Mcswain Carpets & Floors web site, available through a number of URLs, has increased nearly 35% since October 2005. In just seven months, average monthly traffic to the site has increased from 29,000 to 45,000 hits per month. How did we do it? As part of the new No Hammers Campaign, the web site has been leveraged in its publicity, promotions and paid advertising. We directed those exposed to messages to the McSwain web site where they could print valuable Internet Only offers that not only offered special discounts, but also important information and branding advice. The Shop@Home Feature is also a more prominent fixture on the site, actually driving sales and traffic to the stores.
Separate URLs were purchased for distinct media outlets, enabling us to manage and measure exactly which sections of the paid marketing mix (ie: radio, print, television, direct mail) was drawing the most traffic. The URLs purchased fit the campaign and branding of No Hammers, offering McSwain a distinct competitive advantage over the big box stores. The site can be experienced at www.nohammers.com.
How Can You Apply This Information?
The use of multiple URLs in tracking effectiveness of marketing mix is crucial. Leveraging the paid media in driving traffic to the site for Internet Only Specials that are specifically branded to a given campaign not only promotes the proper branding experience, but offers current and potential customers to frequently return to the site.
If you’re not tracking traffic to your site and which pages they viewed, how long they stayed and what the outcome of the visit was, you’re not maximizing your web site investment as a business intelligence tool. Web sites should never be static pieces of information waxing poetic about how brilliant your company is, but rather useful tools to your prospective and current clientele, and built in such a way as to give users a reason to return regularly.
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Employee retention and brand loyalty share one thing in common: Annual turnover. Approximately 25 percent of all employees will leave their job this year. The same percentage will switch favorite brands or retail outlets this year. What keeps them both: Perception of value.
| Americans get their daily news from: |
| Local TV: |
54% |
| Network/Cable News: |
49% |
| Local Paper: |
41% |
| Online: |
40% |
| Radio: |
32% |
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Teens age 13-17 are three times as likely as the average cell phone owner to use their phones to access shopping guides and content from men's and women's magazines, according to M:Metrics. They use phone features to get restaurant and movie info at more than twice the national average.
Higher bills could be ahead as young cell phone users show the most interest in emerging services. For those age 13-17, about 17% say they are somewhat or very likely to subscribe to a live TV service, according to M:Metrics; 13.4% of cell users age 18-24 expect to do so. Interest falls sharply for older age groups.
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Client Expertise in Business
If you would like to share an issue with your fellow clients and colleagues or ask a question, please submit it to the editor.
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Client News & Promotions
Through August 31st, bring in any hammer to any McSwain location and take $100 off standard installation of flooring. All hammers collected will be donated to Habitat for Humanity.SFM Insurance has issued a “Call For Papers,” where any non profit can send in and request funding from the SFM Insurance Philanthropy and Community Outreach Program. One more way SFM Insurance is keeping our communities “secure.” |
Justice & Young picks up Gold Star account
Published: June 7, 2006
One of Cincinnati's largest chili companies has picked Justice & Young Advertising & Public Relations to handle its local account.
You are EVERYWHERE these days! Congratulations!
Best,
Karin Weyer
Account Executive, Channel 64
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The agency is pleased to welcome our newest clients, The Newport Aquarium W.A.V.E. Foundation, Gold Star Chili, Youthland Academy, The Cincinnati Bar Association and Coldwell Banker West Shell/Coldwell Banker King Thompson.
Gene Young was named in the Cincinnati Business Courier’s Who’s Who in Marketing, Advertising & PR 2006.
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| Can you name the American musical artist with the most albums certified Gold or better, and second only the Beatles? Answer next issue.
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