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We are pleased to announce that we
have been selected to
partner with the following companies to improve upon
their marketing communication results.
Cadence Network
Headquartered in Cincinnati, Ohio, Cadence Network, Inc. specializes in helping companies manage energy costs and their carbon footprints. Cadence delivers comprehensive utility, telecommunications and lease facility expense management to more than 150 multiple-site businesses nationwide. Through its new sustainable suite of services called GreenfootTM, companies have the ability to track and better manage their carbon emissions -ultimately reducing their environmental impact. At work in more than 350,000 locations nationwide, Cadence Network is a founding member of the Carbon Management Council and The Climate Registry, and an EnergyStar Partner of the United States Environmental Protection Agency.
Casler Design Group
Casler Design Group is a full service architecture, planning and interior design firm that serves the corporate office, healthcare, hospitality and retail marketplaces.
If you would like to share an issue with your fellow clients and colleagues or ask a question, please submit it to the editor.
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Client Spotlight | Thought Leadership | Tip of the Month
 iSQFT SALES PROMOTION DELIVERS A 40% RESPONSE
Cincinnati-based iSqFt is the construction industry's leading provider of online bid solicitation and preconstruction management services in the United States. iSqFt provides online solutions that increase the competitiveness of thousands of general contractors, subcontractors and suppliers by improving their efficiency and reducing cost.
iSqFt invited Justice & Young (J&Y) to develop a marketing program that would persuade general contactors to enlist for a trial of their software in the Atlanta and Minneapolis markets. Based on the fact that iSqFt could identify the specific decision makers by name and they were targeting just 50 general contractors in each market, J&Y quickly determined that the best approach was a multi-faceted direct response campaign designed to grab attention.
The objective of the campaign was to get general contractors into the iSqFt sales pipeline by either attending an event at a high-end restaurant or to make a commitment to try the software.
The direct marketing campaign was a series of three mailings: the first was a postcard describing how the network improved communications, the second was another postcard sent a week later stressing how iSqFt could increase efficiency, and the third week a dimensional mailer was sent consisting of a 9x26 inch industrial toolbox with a computer mouse inside containing the key message of “Giving you the Tools for Preconstruction Success…”
The results were impressive. The Atlanta campaign achieved a response rate of 40% with 18 contractors attending an event at Chops Steakhouse and two more scheduling appointments for a trial. In Minneapolis, thirteen companies and 24 people attended an event at Ruth's Cris Steakhouse. Similar campaigns are currently being implemented in Phoenix and other iSqFt markets.
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The Pro's and Con's of using proprietary software when developing your website.
By Dale Justice, Partner, Justice & Young
There are two kinds of web development software in use today: open source and proprietary. Open source is free to anyone, the most commonly used (probably 99% of the market), requires no long term contract to remain functional, and integrates seamlessly with just about anything in use today. The only downside is, you must be a trained professional to use it to build your website.
[ Read more ]
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Search Engine Optimization: “Your Website and the Importance of Fresh Content” and “Why Even Bother with a Website?”
Purple Troutcasts By Steve Phillips, Principal, Purple Trout, LLC. and David Owens, Justice & Young
[ Listen here ]
Learn more about SEO by attending “A Beginner's Guide to Search Engine Optimization“ a free, online webinar on May 29th. For details Click Here. |
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 Jeff Huggins has been hired as Vice President of Public Relations at Justice & Young (J&Y) to lead the agency's public relations practice. Huggins shares the philosophy with J&Y principles in consistently generating a strong return on client's investments by supporting their key business drivers with strategic communication.
“We are excited to add Jeff's industry experience, leadership capabilities, and client focus to our firm,” said Dale Justice, partner of J&Y. “His diverse expertise in public relations strategy and execution makes Jeff an excellence addition to the J&Y family.”
Huggins brings a diverse background and experience to J&Y having practiced public relations for more than 20 years, in a variety of public relations agencies in Cincinnati and his home state of Iowa.
Huggins holds a BA degree in Mass Communications and a minor in Business Administration from the University of Northern Iowa from 1986. He earned his Accredited in Public Relations (APR) credentials from the Public Relations Society of America in 1992. His current community involvement includes being a member of the Tocqueville Society of the United Way of Greater Cincinnati and serving on the board of directors for the Hearing, Speech and Deaf Center of Greater Cincinnati.
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| The Compass is a publication of Justice & Young, Inc., and is produced by the staff at Justice & Young.
The information compiled may contain previously published material.
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